What Is Google Analytics Intelligence

Google has added a new module to Google Analytics called Intelligence. The currently in beta module displays custom and automatic alerts that are created from website traffic operations. It is not sure yet if all Google Analytics users have access to this new module of the website traffic analysis service yet or if it has been made available to select users only.

Google Analytics users who can access it will find a display of their website’s traffic graph along with another bar below that is showing the alerts for the corresponding days. Alerts are color coded with automatic alerts using a light green and custom alerts a light blue color. There will only be automatic alerts in the beginning.



The automatic alerts will give a webmaster immediate information about traffic jumps. This includes major traffic changes to certain pages on the website, a change in a page’s bounce rate, pageviews or a higher or lower than usual visitor stream from a specific country, state or region.



This gives the webmaster a quick overview of traffic developments on a specific web project or website. There are certain possibilities where Google Analytics Intelligence module can help. Webmasters could for instance investigate traffic increases or decreases more effectively as it will for instance display a decrease in traffic to a very popular page on the website. The webmaster could then analyze the issue further.

It is furthermore possible to create custom alerts and this could be very interesting to some webmasters. Custom alerts are created from a list of available alert conditions. The webmaster selects a traffic type to be monitored. This can be all traffic, traffic from a campaign, keyword, medium and landing or exit page. This traffic type is then combined with a metric that is triggering the alert. This again can be pageviews, total visitors, revenue or pre-defined goals. The selected metric is then given a threshold value. An alert is then automatically created whenever that value is crossed.

Another interesting option is to look at weekly or monthly reports which even gives a better overview as day to day variations are something that every webmaster has to live with. Google Analytics Intelligence is available in the left sidebar menu of the Google Analytics

Process of 301 Permanent Redirect

How to implement the 301 Redirect at htaccess level:

Procedure:

1. To create a .htaccess file, open notepad, name and save the file as .htaccess (there is no extension).

2. If you already have a .htaccess file on your server, download it to your desktop for editing.

3. Place this code in your .htaccess file:

redirect 301 /old/old.htm http://www.you.com/new.htm

4. If the .htaccess file already has lines of code in it, skip a line, then add the above code.

5. Save the .htaccess file

6. Upload this file to the root folder of your server.

7. Test it by typing in the old address to the page you've changed. You should be immediately taken to the new location.

Notes: Don't add "http://www" to the first part of the statement - place the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved) /old/old.htm (the original folder path and file name) http://www.you.com/new.htm (new path and file name)

When the search engines spider your site again they will follow the rule you have created in our .htaccess file. The search engine spider doesn't actually read the .htaccess file, but recognizes the response from the server as valid.

During the next update, the old file name and path will be dropped and replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, plus some fluctuations in rankings. According to Google it will take 6-8 weeks to see the changes reflected on your pages.


Other ways to implement the 301 redirect:

1. To redirect ALL files on your domain use this in your .htaccess file if you are on a unix web server:

redirectMatch 301 ^(.*)$ http://www.domain.com

redirectMatch permanent ^(.*)$ http://www.domain.com

You can also use one of these in your .htaccess file:

redirect 301 /index.html http://www.domain.com/index.html
redirect permanent /index.html http://www.domain.com/index.html
redirectpermanent /index.html http://www.domain.com/index.html

This will redirect "index.html" to another domain using a 301-Moved permanently redirect.

2. If you need to redirect http://mysite.com to http://www.mysite.com and you've got mod_rewrite enabled on your server you can put this in your .htaccess file:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^example\.com
RewriteRule ^(.*)$ http://www.example.com/$1 [R=permanent,L]

or this:

Options +FollowSymLinks
RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain\.com$ [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [R=301,L]

Tip: Use your full URL (ie http://www.domain.com) when obtaining incoming links to your site. Also use your full URL for the internal linking of your site.

3. If you want to redirect your .htm pages to .php pages and you've got mod_rewrite enabled on your server you can put this in your .htaccess file:

RewriteEngine on
RewriteBase /
RewriteRule (.*).htm$ /$1.php

4. If you wish to redirect your .html or .htm pages to .shtml pages because you are using Server Side Includes.


(SSI) add this code to your .htaccess file:

AddType text/html .shtml
AddHandler server-parsed .shtml .html .htm
Options Indexes FollowSymLinks Includes
DirectoryIndex index.shtml index.html

IIS Redirect

In internet services manager, right click on the file or folder you wish to redirect
Select the radio titled "a redirection to a URL".
Enter the redirection page
Check "The exact url entered above" and the "A permanent redirection for this resource"
Click on 'Apply'


ColdFusion Redirect

<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">

PHP Redirect

Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>

ASP Redirect

<%@ Language=VBScript %>
<% Response.Status="301 Moved Permanently" Response.AddHeader "Location","http://www.new-url.com/" %>

ASP .NET Redirect

JSP (Java) Redirect

<% response.setStatus(301); response.setHeader( "Location", "http://www.new-url.com/" ); response.setHeader( "Connection", "close" ); %>

CGI PERL Redirect

$q = new CGI;
print $q->redirect("http://www.new-url.com/");

Ruby on Rails Redirect

def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.new-url.com/"
end

HTML Redirect

The HTML redirect allows to introduce a delay before the redirection is performed. It is sometimes called “META refresh” redirect.

Browsers will display the page during the specified time and then move forward to the page pointed to by the redirection.

HTML Redirect Source Code



…
seconds;URL=the-other-url">
…


…

Seconds: the number of seconds the page is displayed, before performing the redirection.

the-other-url : any absolute or relative URL that will be displayed after the delay has expired.

It is recommended that a standard link be added in the page for the few users of browsers that do not automatically follow redirections.

Examples of HTML Redirects


The redirecting page will be displayed during 5 seconds. After this 5 seconds delay, it will be replaced by “the-other-page.html”.


The redirecting page will be displayed during 12 seconds. After this 12 seconds delay, it will be replaced by the home page of this site.


The redirecting page will be displayed and immediately replaced by “another-page.html”. With this zero-delay, many users will not even notice the presence of the redirecting page.

The Complete Guide to the Lead Generation Process

The lead generation process is powerful virtuous circle with 5 components, each supporting the one that follows.

The fifth segment of the circle provides valuable information that greatly improves the results obtained in the next campaign (i.e. virtuous in nature). The 5 components are...

1. Set objectives
2. Get visitors
3. Convert to leads
4. Follow up
5. Analyse and report

This diagram shows where each of these components fits, and how they work together. Note how component 5 flows back into component one, providing useful information to the next lead generation campaign.

Each component has a specific job to do. In the rest of this article we'll take a quick look at how each of them works.

1. Set Objectives:

The objective of any lead generation campaign is to generate a certain amount of revenue. For example, I might invest £500 in lead generation and aim to make £2,000 in gross sales (400% return on investment).

The main metrics that make up your campaign objectives are...

• Campaign budget
• Target ROI (return on investment) expressed as a percentage
• Number of leads needed to achieve target ROI

If you've run lead generation campaigns previously, you can use the results from step 5 to provide some of the ratios you'll need to work out the number of leads required to reach your target for the current campaign.

2. Get visitors

Use online and offline methods to attract people to your lead generation landing page. The following sources can be used to provide visitors to the campaign...

• Offline advertising
• Direct mail
• Email sent to existing clients
• Email sent to a purchased list
• Twitter - click and see how
• Pay per click (PPC) advertising and search engine marketing (SEM)
• Search engine optimisation (SEO)
• Forum posts (via the signature)
• Press releases
• Article marketing
• Newspaper and online classified sites
• Directories
• Online and offline business networking (e.g. LinkedIn, BNI, BRX)
• Your own, your company's, and 3rd party Blogs
• Social bookmarking sites (e.g. Delicious, Stumble Upon)
• Create and promote a Squidoo lens
• Use an SEO virtuous circle

As you can see, there are a wealth of free and paid options open to you. In fact, there are many more ways to send visitors to your site than I can possibly include in this article. As always, Google is your friend (as is Bing and Yahoo search).

The teaser ads used during this stage have one job to do. They have to persuade people to visit your landing page (see next section).

They must not try to sell the idea of becoming a lead, or buying your product (a common mistake). These teaser ads should also be planned in conjunction with your landing page and the follow up (i.e. sales) conversation.

Everything has to makes sense to the lead, and support the next stage of the process.

3. Convert to leads

This stage is what most people tend to think of as lead generation. It involves a landing page specifically designed to convert a visitor into a lead. Click the link if you're asking yourself what is a lead?

The biggest mistake most people make is to try and sell the product. That's online selling, not lead generation. The job of the landing page isn't to sell the product. It's to sell the value of...

• A phone call
• An appointment
• More information

And that's all it has to do. Stick to that objective, and you'll find your lead generation delivers more leads. It's also worth taking a quick look at the approach outlined in this article (very powerful).

4. Follow up

Once a lead has been generated, it should be followed up within 24 hours (unless the lead specifies otherwise). The sooner you do it, the warmer the lead will be.

If your landing page sells people on the idea of requesting more information, deliver it digitally so it can arrive instantly. You should do this even if you also post the information.

Why? Because the process of becoming a lead is something most of us do on the spur of the moment. The lead generator needs to get in touch as soon as possible and strike while the iron is hot.

It's worth noting that the follow up conversation ought to meet these criteria...

• It picks up where the landing page left off
• It's designed in conjunction with the landing page so it makes sense (and is powerful)
• The person following up must have something useful to offer (i.e. a strong benefit even if the lead doesn't buy)
• The fulfilment material should prepare the way for the follow up call
• It's part of an overall strategy designed to prepare the lead to close
• Don't run lead generation in isolation from, and without incorporating the needs of the sales team

5. Analyse and report

What do successful lead generators do that unsuccessful ones don't? They test and measure absolutely everything. This is much easier than it used to be, thanks to the web's ability to track everything automatically.

This article explains how to use and work out simple direct response measures. It's designed for absolute beginners, and will get you started. This one goes into more detail.

The metrics you produce during this final stage deliver valuable data that can inform the targets and budgets of your next campaign. And the data gleaned from the tests you run can be used to produce ever more powerful ads that send you more visitors per dollar invested, and improve your lead conversion rates.

Think of it as a virtuous circle that feeds back into itself. It's very much a 'pull yourself up by your bootlaces' approach to marketing.

Google’s New Algorithms Technology – Latest 2010 / 2011 Overview

Latest 2010 / 2011 Overview

Hey To all- Here is Google New Algorithm 2011……Big changes in Search Engine Optimization.

Google’s co-founder Larry Page focused on developing the “perfect search engine,” an algorithm that would understand what you mean when you are typing a search term and the search engine will give you the exact results that you were looking for.In our last count, we can happily reveal that there were more than 120 different factors that effect the natural rankings by Google’s latest algorithm. The latest algorithm was updated to penalise websites that use forums with negative feedback to boost their rankings.

Google’s New Algorithm 2010 / 2011 Revealed
Many SEO Gurus have attempted to give a rough outline of what the Google algorithm might look like. Based on research and suggestions this might be how the formula basically could look like;

Google’s Score = (Kw Usage Score * 0.3) + (Domain * 0.25) + (PR Score * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) – (Automated & Manual Penalties)
If you are asking yourself how does the latest 2011 algorithm work or what does SEO mean, you will find on this website all the secrets you want revealed for absolutely free. Learn how the algorithm best works and the most common factors that effect your website ranking with this breakthrough revealed information.
Search Engine Optimisation Key Word Usage Factors:-
• Keyword in title tags
• Rich Header tags
• Documents rich with relevant text information
• Keyword in alt tag
• Keywords in internal links pointing to the page
• Keywords in the domain and/or URL
• The order key words appear


Google New Algorithm

Domain Strength / Speed-
• Domain Strength
• Domain Speed
• Local/specific domain name
• Quality Hosting


Registration history-

• When the Domain was registered
• Strength of the links pointing to the domain
• The topical neighborhood of domain based on the in bound and out bound links
• Historical use and links pattern to domain
• Inbound links and referrals from social media
• Inbound Link Score

Age & Quality of links

• Quality of the domains sending links (non paid)
• Links from Authority Websites
• Quality of pages sending links and relevance
• Anchor text of links
• Link quantity/weight metric (Page Rank or a variation)
• Subject matter of linking pages/sites
• User Data

Historical CTR to page in SERPs

• Time users spend on a page
• Search requests for URL/domain
• Historical visits/use of URL/domain by users

Content Quality Score

• Duplicate content filter
• Order of key words in content
• Content update frequency
• Highlighted and visibility of keywords
• Usability and W3C rules

Negative Penalties (for SEO purposes)

• Forums
• Facebook
• Twitter
• Article Submissions
• Blogs
• Link Exchange
• Paid Links
• FFA’s (Free for all backlinks)
Google over the years have persistently pursued innovation, constantly updated its algorithm or algorythm (if that is the way you spell it) and refused to accept the limitations of existing models.As a result, Google’s latest development was the breakthrough PageRank™ technology that changed the way searches are conducted today. And if there is one SEO company that knows how the algorithm works and how would it would boost your rankings on Google organic search that would be White Hat Works.
What’s new about Google’s latest algorithm in 2010 / 2011?
There is much talk in the SEO world about what Google is going to focus on in 2010. Matt Cutts, head of Google’s Webspam team has mentioned and hinted in various forums, Youtube and on his Blog that SEO professionals’ latest focus should be in 2010. Part of the Caffeine project, apparently in 2010 the speed of your website and web pages loading will now play a major factor in the algorithm.
To achieve faster speed your website needs to be hosted on a super fast host and reducing the overall size of your web pages. Obviously this means moving to a better Internet Service Provider and serving faster websites by increasing the download speed.
This will mean less content on a page, utilising CSS (Cascading Style Sheets) and images have to load faster. A webpage downloading speed of 3 seconds or less is pretty good, but 1 second or lower might have to be achieved in cases. You can now measure the speed with a program in the Google’s Webmaster Tools.
Does this mean Google in a way is pushing developers to write and create better websites that load faster and content writers to write quality content instead of quantity content? and the digital marketing guys, will they have to be at the same time creative but their art work must be short, sweat and fast loading? Does using flash animations go out the window? Hosting Video clips on your own website? would that be wise? or better to be hosted on You Tube instead?All these are questions and probably the answers you are looking for is, yes it is!What could happen is Google favouring certain websites and in the other hand penalise other ones. Websites owners that keep stuffing their pages with content, customer reviews, endless blogs and articles, videos, links and endless images will be penalised.
The good news is websites that are clean, focused, compatible and fast will benefit.
Many SEO professionals are saying that this is not fair for the SME’s (small to medium sized business) that cannot afford to be hosted on super fast hosts and do not have large teams that can restructure their websites to go faster. The question is how fast can the cooperate companies react to the ever growing demands of the Internet? Probably not and it will take them months before they even decide what to do. In the other hand SME’s probably will be in a better position to react a lot faster due to quick decision making compensating for all the other factors.
The SEO e-marketers also mention about countries that have slow internet access, like in Scotland and other rural areas where you cannot get broadband? Are they going to get penalised? Probably not, as its the Google Bots measuring the speed and not at what speed the website is loaded in these areas on an end users computer. Actually Google in a way by “forcing” developers to increase their websites overall speed would mean these areas with no broadband will benefit in the long run. Mobile phone users with their web enabled devices like the iPhone and Nexus by Google will be able to load more and more websites, specially the ones that are more lean and load faster.

White Hat Works Conclusion for 2010 and 2011:

• Host your website on a super fast Internet Service Provider
• Use CSS as much as possible and comply with website usability
• Write quality content, not quantity content
• Convert your a Flash website to a HTML website
• Export your Flash animations where possible – more SEO Tips
• Keep images and their size to a minimum without loosing the quality
• Test your website in various browsers and mobile phone devices
• Make your website Google Friendly
• Get free guidance from a reputable SEO E-marketing Company

Faster websites means Google can keep up with the growth of the Internet without the need to keep buying and installing new servers. Many have asked, how many servers does Google have? This is a well kept secret, but if you do your maths and calculations the number of servers could be around 700,000 and growing. These servers are spread over 100 data-centres around the globe and makes Google the largest IT producer of (Co2) carbon emissions on Earth.
Google is in the business of providing a top notch service and encouraging growth, but at the same time be profitable by keeping their costs and carbon emissions down.
Hence the need for this new factor that will be included in the updated Google 2010 Algorythm. Maybe the main reason Google is focusing on speed is because what they really are trying to do is to reduce their carbon foot print and we (SEO guys and website owners) all need to help them achieve this.
One effected company said:
We are an ecommerce site that has been running for almost 5 months and have seen steadily growing traffic. We have made no major changes to our website recently but are continually adding content and products to the site. Our site has been severely affected (almost 50% down on traffic) since last Tuesday (07/12/10) which coincides with the latest 2011 algorithm change which was the response to the New York Times article regarding Black Hat SEO techniques.
I have struggled to find much information about it and it doesn’t seem to be widely talked about at the moment. As far as I can tell it will specifically target site reviews and penalise people with negative feedback. Because we are a relatively young site we don’t have any feedback (negative or otherwise). Is it visible that this could have such a dramatic effect on a site that has essentially done nothing wrong and has anyone had the same problem?
Any advice would be greatly appreciated because we are being hit particularly hard in the lead up to Christmas which should be our busiest weeks.
Thanks Matt Cutt.

Web Marketing Strategy

A sample document for Web Marketing SEO Strategy/Plan
Developed by
Bojja Balasubrahmanyam



      1)  Executive Summary:
This strategy and web marketing plan includes a search engine strategy to get the customer placed at top positions in the search engines online. This strategy is particularly tailored according to your time and financial constraints/budget. This comprises of selecting and focusing on the most appropriate key words suiting your business, paid listings campaigns management, improving and maintaining search engine rankings, directory listings, increasing link popularity, writing web copies (Articles & PRs) and various other marketing tactics & strategies to boost traffic and ROI growth. 
Results of all these will be measured by industry standard web analytics tools & software. It will help in reporting our success and to focus and strategize in a better way. 





2.    Industry Analyses:
            SWOT Analysis:
Strengths:
Weaknesses:
Opportunities
Threats:
Analysis of the Company, Customers, Competitors and regulatory environment. 
3.    Target Market:

Showcase the current market demographics:
This will reveal customer’s income, interests, psychological mindsets, trends, activities, needs & preferences based on age groups and geographical areas. 




 Marketing Strategy and Objectives:

                    Marketing Objective and Mission Statement:
   To be given by the concerned authority. 
•    General Strategies to reach objectives and fulfill mission.
                       On Page Optimization (Organic Listings):
•    Website preliminary Analysis.
•    Keyword Research.
•    Identifying Keywords for particular pages.
•    Basic Design and Page layout.
•    Website verification for validation of source codes (HTML & CSS).
•    Site internal Link Analysis. (Linking of pages with other pages)
•    Broken Link Check.
•    Check for non-crawler friendly portions in website. Flash, Java Script, frames.
•    Website Navigation and flow corrections – Search engine friendly.
•    Website Architecture Suggestion and corrections – SE friendly.
•    Title & Meta Tag Optimization.
•    Anchor Text and Image Tag Optimization.
•    Check for unique content. Remove plagiarism.
•    Content Optimization –

1.    Keyword Density, Keyword Proximity & Prominence.
2.    Header Tag Optimization.     
3.    Website XML Sitemap development and Search Engine Syndication.
•    Determine a minimum page size according to the content and info provided in the pages.
•    Website Usability Analysis, suggestion & Correction.

                   Off Page Optimization Website Promotion:
•    Directory Submissions.
•    Site External Link analysis.
•    One Way Link Building.
•    Two Way Link building – Reciprocal Links.
•    Three Way link building.
•    Submitting site to niche directory website.






                                        Articles writing & submissions to top Article Directory.
•    Creating and Publishing Ezines.
•    Press Releases creation and top PR website Submissions. 

      Specific Marketing strategies and plans suiting needs. (Organic & Inorganic)

•    Blog Creation & Maintenance.
1.    Blogger, Typepad, Server Based.
2.    Custom developed blogging.
3.    Opens Source blogging software like Word press.

•    Viral Marketing
1.    Blog Marketing.
2.    Promotion of website products and services in relevant online Forums and Chat groups.
3.    Promotion website products and services in Online Groups and communities.


•    Social Media Optimization & Marketing.
1.    Book-marking sites.
2.    Profile Sharing sites, community portals & websites.
3.    Websites of genre My Space etc. 
4.    Local Business Listings

•    Search Engine Marketing.
1.    Google Adwords - Pay Per Click
2.    Yahoo Search Marketing
3.    MSN Ad center


•    Product Listings in Shopping & Auctions Sites.
1.    Froogle, Bizrate, mySimons.
2.    Yahoo Shopping auction, Amazon, shopping.com.

•    Affiliate Marketing.
1.    Content and niche sites, including product review sites.
2.    Network Websites.
3.    Coupon and rebate sites that focus on Sales promotions
4.    Blogs & RSS.

•    Content Syndication.
1.    Website Content RSS & Atom Feeds.
2.    RSS Directory Submission.
3.    Blog RSS syndication.



                                             Email Marketing.
1.    Server based tools.
2.    Mailworkz, Lyris ListManager etc.

•    Others – Offers, surveys, contests, exchanging ads – banner, text etc.



•    Website Analytics & Reporting.
1.    Website Traffic Tracking and prediction.
2.    Identifying Leads and Weak areas.
3.    Analysis and Reporting Tools like Web Trends, Omniture, and Google Analytics.



5.    Budgets, Implementation, and Time Span:

•    Budgeting and Analysis
•    Implementation
•    Time Span



6.    Appendices:


7.    References: