Website Security Models

Do you have a website or ready to creating one. What is the first things came into your mind may be from where u got a developer who develop your site. But you need to think again the first and foremost thing one needs to do is to chalk out a security plan and policy model for your site.A security model for your site helps you to finding out what type of site you can create which is secure in terms of privacy.
Here i am going to tell you many security models. you can apply anyone according to your site.

   1. The Open House: In this case, the front door and all the rooms are unlocked. visitors will be free to move around anywhere from any room to any room. This resembles an unprotected site where users do not require any special authentication to view the information.
   2. The Owner: A case where the front door is locked but all the rooms are unlocked. The owner lives in the house and locks the front door in order to keep the neighbours out but once anyone gets into the house, they will be free to go into all other rooms. This is a useful security model if any company gets to go into all other rooms. This is a useful security model if any company gets a lot of outsiders passing through but only want to have its employees access the site.
   3. The Garden Party: An excellent case in which the front door is unlocked but certain rooms inside the house are locked. Anyone may wish to allow people to help themselves to the bar on the front lawn and get into the washrooms but not necessarily into the bedrooms where the owner has kept all of his personal things.
   4. The Paying Guest: This is a more stringent measure than the above in which the front door is locked and certain rooms are locked. The guest has a key to enter the house and is able to get into his room only but the other rooms are off his limits. This model will verify whether or not a user would be allowed to enter the site. Once this user is authenticated, only then may he or she move freely throughout the other rooms as log as s/he has access to them.
   5. The Fort: A locked massive iron gate with barbed wire, front door locked, all rooms also locked, and there is a watchman guarding the house. Simple, unless teh users have the proper credentials or certificates or entry passes, they will not be allowed to get in.

Competitor Analysis

Compititor analysis is used to analylize what your compititors did to get higher ranking in google or major search engines. Compititor analysis is very important task. In compititor analysis we analyze first 5 or 10 compitors and find out what they did in their title tag,meta tag.

 Steps to find what your compititor did:-

   1. Find all related compititors.                                              
   2. Find how important these websites are.
   3. Find link popularity.
   4. Find number of indexed page.
   5. Select a website that rankes #1 in google.
   6. Right click to their homepage. A small popup found click on view page source.
   7. When you click view page source a new window opens that contains all the programming of your compititors site.
   8. Find title tag and meta tag and found out what your compititor did.

How to become a trusted website to increase your search engine rankings

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google’s first result page, you have to make sure that search engines trust your site.

There are several things that you can do to show search engines that your website is trustworthy:
1. Get links from seed sites or from websites that are linked from seed sites

Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from Apple.com will have a positive effect on the TrustRank of your website.
Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.
If Apple.com links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites

Does your website get links from related websites and does it link to other related websites?
Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don’t link to spam websites

Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.
If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

5. Try to get links from social networks

The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

6. Offer more than just a few websites

A website that consists of only one page won’t be considered an authority website. Search engines want to show good websites with good content in the search results.
If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

If search engines trust your website, it is much easier to get high rankings.

Google News Testing Twitter Integration With “Friends”

Google is testing a new feature that lets you connect your Twitter account to Google News. Some people are seeing a “Friends” box on the right hand side of Google News inviting them to do this.
The friends box asks you to enter your Twitter username and click “Save.” When you click save, Google News will refresh, and you will see a list of updates containing news articles shared by the people you follow. Google even has a help document on this feature.
@jblukin spotted this and posted a picture of the sign-up box:

Google’s help page on the feature clarifies that the Friends box only shows you links to news content that can also be found in Google News. Other links they share, if they aren’t Google News-worthy, so to speak, won’t be shown.

Google top ranking factors

Google have so many ranking factors that its hard to keep up, many of these factors when compared by importance have different values. So its fair to say that if you cant keep up with them all then try and focus on the main factors with the highest of importance. Below we dig deeper into some more ranking factors.

Keyword usage in the title tag

We discussed this to be amongst the top 5 ranking factors in the previous article – again i cant stress enough how important it is to spend some time and optimise your titles. Better still if you can use your keyword as the first word in your title tags then your on your way to a great start.

Using your keyword in your domain name.

This is something you need to consider before registering a domain name. Its clear that domains that are using keywords as the name have a better chance of ranking for the given keyword. This is important but not the end of the world if you dont have your keywords in the domain. Ive worked on many sites and have outranked keyword rich domains for their own keywords. If you pay close attention to other ranking factors then you will be fine.

Using your keywords in your <h1> tag

A great deal of emphases is placed on <h1> tags – using your keyword within this tag will not only help search engines understand you website better but it will also make sure your giving the robots the right message as to what keywords your website should rank for.

Using your keywords as anchor text when linking internally.

linking internally using your anchor text is a great way to show search engine robots what your webpages are about. In the same way that its important in using your keywords for your backlinks its just as important to link back to your pages internally using your keywords.

Using anchor text when building backlinks

Again this was mentioned in the previous article, but just to emphasis that its important to use your keywords as the anchor text when building backlinks. Dont always use the same keywords – vary them and use the LSI structure.

Keyword use in the first 50-100 words in the html of the page 

Its also important to continue with the usage of varied keywords in the first paragraph of your body text.
I will continue this subject and explore deeper into more ranking factors in our next article to come.

SEO techniques for Beginners

Search Engine Optimization (SEO) is the technique of increasing the web site's exposure to different search engines. The goal of the search engine optimizer is to get top rankings on the search engine result page for search queries. Most of the internet users used to click on the first few results of a search, especially if their search needs were met with an exact find (maximum up to 3rd page of search engine result page). SEO techniques also help to bring new visitors to sites through referrals from many other sites and directories.

How it works!
Search engines use what is called a spider to reach out into the Internet to find new and updated websites. As a page is published, the spider stumbles upon the page depending on what words, images, video or other content is on the page. The spiders don’t actually recognize the images or the videos; they recognize the words in the description of the image or video. When someone does a search that includes these words, the search engine pulls that up in its results. These words are called keywords. The more often these keywords are used in a webpage the better chance the search engine will see it and put it up on the results. The more keywords, including combinations of keywords, the higher the page will show up in the search engine ranking.

The spider also used to refer to the Title and the Meta tags on the page, Heading, content and links to the site from other websites. But you have to make sure that you stock each of these areas well with your primary keywords (for which you are optimizing your site) but don’t overdo it because the spiders do seem to have a temper and pages do get banned. A 2% to 7% density of keywords is the preferred standard. Also it depends upon the page. If it sounds good and relevant to your page content, then there is no problem even if the percentage increases to 12.

This is why the webpage code is so important. Many people spend a lot of time making their web pages look visually appealing to people, but they don’t think about the spiders in the search engines. Spend more time on your web site’s code for search engine optimization and you will find yourself getting high rankings. I am not saying to create a page for any spider (or software), the page should be for the human visitors but should be well optimized from search engine's point of view.


SEO techniques for top ranking
Title: This is the name that you can see at the top of the window of your web browser (Blue Bar), also called the Title Bar. Make sure that your title is short and descriptive. It also needs to contain the targeted keywords that are relevant to your site. The search engines also use to show this title in the search engine results. Hence, it should clearly describe your sites content so that the users will be interested in coming to your site.

Keywords: Keywords are an important part of SEO techniques. Unfortunately many webmasters overdo it. Keywords are one of the most important factors in ranking high on search engines. You will find many tips on adding keywords, such as ALT tags, anchors and other areas. While these are meant to be used if you want to help boost your keywords, they should be relevant to the image or the place where you are linking. Many people try to stuff keywords into every possible place. As a general rule, I would say you can optimize one page with 3 keywords or phrases. I would recommend starting with one or two. But never overuse the keywords. Again, it is wise to put other relative key words (secondary & tertiary) that are similar but not quite the same as your main key words. The main benefit of using such keywords for bringing new visitors to your site through long tail key phrases. By having a wide variety and volume of key words in your webpage you may very well be the only result when someone uses one of those combinations of keywords in their search. This technique is very successful but many people do not use it. When trying to get new visitors to your site you will want to use as many strategies as possible. Using alternative keywords is a strategy that you should use for every page just like you use main keywords.

Meta tags: There are two parts to the Meta-tag:
1. Description
2. Keywords

The description should be short, but it should sound logical and descriptive to the reader. Many times this will be the text that is seen under your title during the search. You will want to give the reader a small overview of the page. Write something that will make them understand what the page is all about and force them want to click on your site.

The keywords will be the same keywords that you have thought of while running your SEO research. These are the same key words that are also in the text of your page.

Links: When other sites on the web link to your site, the search engine spider finds these links and counts it as a vote of support. The more quality pages that link to your page, higher ranking in the search engine. A great way to get one way links is directory submission. Also if you have unique and informative content on your page, then other sites will be interested in linking to your site and refer their visitors to your site.

Many websites don’t get visitors because of low search engine rankings. Use the above discussed SEO techniques to maximize your search engine rankings and achieve your objective with good number of visitors through organic results

SEO for Google PR

Is Google PR really dead? Some web hosting and web development companies believe that it is a business opportunity and claim that they can do SEO and help you position websites in top of search engines results. Unfortunately, they only help you to open a paid search marketing account in Yahoo! Search Marketing or Google Adwords and take some of your budget as service fee. No matter you open an account yourself or use those service provider, you require to bid and pay for each click in search engines.

In an online forum post a discussion on Google PR, people from anywhere are speculating about what is going on. In fact, one member was quick to point out that the last big shift Google had, we saw the PR system go down as well. This begs the question... Are we seeing a Google marketing scheme just to shake people up?

What will it mean if Google's PR systems stays down?

In many ways, Google needs to be improved upon their busted PR system. There are so many areas they payed attention to forums and blogs all around the world, they would have more than enough feedback about their PR system to fix this growing PR issue.

Page ranking is a potentially a great system. It can be a great system if it directly ranks websites properly by relevancy, content and not simply by the number of links pointing to an individual website.

These days, you see a website with few medium relevant links pointing to it while its front page holds a PR of 7-8 out of 10. How does SEO company justify that?

Until then, take this old story and find other ways to build your business online. Don't worry about what Google is doing, worry about what you are doing to improve your internet marketing campaign.

PPC beat Long tail keywords

After most years of selling upon a internet, we have come to comprehend which a most creative selling plan is PPC advertising. Adwords Pay Per Click however has it’s drawbacks. If you have been new marketing with really small believe of keywords, you mount a possibility of losing a lot of money. It is utterly a plea perplexing to contest for same keywords with a some-more knowledge marketers who have a income to outbid their competitors. That is a reason we indicate expanding your horizons by regulating prolonged tail keywords for improved formula with PPC.

Long tail keywords have been shady treasures which most home commercial operation entrepreneurs mostly fail to notice. A lengthened tail keyword is a password as against to a singular word. Instead of regulating a keyword related to topic, you can put together to have a prolonged tail keyword such as how to get topic. Long tail keywords have been really in effect since not all people simply dig for a singular word, in actuality most internet searches will be a mixed word search.

Living in renouned make make use of of prolonged tail keyword word in your PPC ad campaign, regulating keyword collection such as Google AdWords Keyword Tool and SEO Book. These supports have been now used for working out a volume of a competitors to a stream buzzword. You will additionally be means to find out how most searches per month for any keyword word is created. In further to assisting you win a Keyword Tool PPC promotion costs for a due series of keyword phrases to urge your campaign.

Using prolonged tail keyword not usually assistance me to beat a price of PPC promotion though it additionally assistance me to get front page chain with my blogs and articles. Long tail keywords has been obliged for branch my PPC campaigns in to an online income creation machine. Before you give up upon regulating Pay Per Click promotion we indicate you cruise regulating prolonged tail keywords in your campaign.

Web Marketing Strategy

A sample document for Web Marketing SEO Strategy/Plan

Developed by
Bojja Balasubrahmanyam

1) Executive Summary:
This strategy and web marketing plan includes a search engine strategy to get the customer placed at top positions in the search engines online. This strategy is particularly tailored according to your time and financial constraints/budget. This comprises of selecting and focusing on the most appropriate key words suiting your business, paid listings campaigns management, improving and maintaining search engine rankings, directory listings, increasing link popularity, writing web copies (Articles & PRs) and various other marketing tactics & strategies to boost traffic and ROI growth.
Results of all these will be measured by industry standard web analytics tools & software. It will help in reporting our success and to focus and strategize in a better way.

2.Industry Analyses:

SWOT Analysis:
Strengths:
Weaknesses:
Opportunities
Threats:

Analysis of the Company, Customers, Competitors and regulatory environment.

3.Target Market:


Showcase the current market demographics:
This will reveal customer’s income, interests, psychological mindsets, trends, activities, needs & preferences based on age groups and geographical areas.


Marketing Strategy and Objectives:

Marketing Objective and Mission Statement:
To be given by the concerned authority.
• General Strategies to reach objectives and fulfill mission.
On Page Optimization (Organic Listings):
• Website preliminary Analysis.
• Keyword Research.
• Identifying Keywords for particular pages.
• Basic Design and Page layout.
• Website verification for validation of source codes (HTML & CSS).
• Site internal Link Analysis. (Linking of pages with other pages)
• Broken Link Check.
• Check for non-crawler friendly portions in website. Flash, Java Script, frames.
• Website Navigation and flow corrections – Search engine friendly.
• Website Architecture Suggestion and corrections – SE friendly.
• Title & Meta Tag Optimization.
• Anchor Text and Image Tag Optimization.
• Check for unique content. Remove plagiarism.
• Content Optimization –

1. Keyword Density, Keyword Proximity & Prominence.
2. Header Tag Optimization.
3. Website XML Sitemap development and Search Engine Syndication.
• Determine a minimum page size according to the content and info provided in the pages.
• Website Usability Analysis, suggestion & Correction.

Off Page Optimization Website Promotion:
• Directory Submissions.
• Site External Link analysis.
• One Way Link Building.
• Two Way Link building – Reciprocal Links.
• Three Way link building.
• Submitting site to niche directory website.

Articles writing & submissions to top Article Directory.

• Creating and Publishing Ezines.
• Press Releases creation and top PR website Submissions.

Specific Marketing strategies and plans suiting needs. (Organic & Inorganic)

• Blog Creation & Maintenance.
1. Blogger, Typepad, Server Based.
2. Custom developed blogging.
3. Opens Source blogging software like Word press.

• Viral Marketing
1. Blog Marketing.
2. Promotion of website products and services in relevant online Forums and Chat groups.
3. Promotion website products and services in Online Groups and communities.

• Social Media Optimization & Marketing. 

1. Book-marking sites.
2. Profile Sharing sites, community portals & websites.
3. Websites of genre My Space etc.
4. Local Business Listings

• Search Engine Marketing.
1. Google Adwords - Pay Per Click
2. Yahoo Search Marketing
3. MSN Ad center


• Product Listings in Shopping & Auctions Sites.
1. Froogle, Bizrate, mySimons.
2. Yahoo Shopping auction, Amazon, shopping.com.

• Affiliate Marketing.
1. Content and niche sites, including product review sites.
2. Network Websites.
3. Coupon and rebate sites that focus on Sales promotions
4. Blogs & RSS.

• Content Syndication.
1. Website Content RSS & Atom Feeds.
2. RSS Directory Submission.
3. Blog RSS syndication.

Email Marketing
.
1. Server based tools.
2. Mailworkz, Lyris ListManager etc.

• Others – Offers, surveys, contests, exchanging ads – banner, text etc.

• Website Analytics & Reporting.
1. Website Traffic Tracking and prediction.
2. Identifying Leads and Weak areas.
3. Analysis and Reporting Tools like Web Trends, Omniture, and Google Analytics.

5. Budgets, Implementation, and Time Span:

• Budgeting and Analysis
• Implementation
• Time Span

6. Appendices:

7. References: