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Tuesday, December 28, 2010

Use Twitter for Internet Marketing

Twitter is an online community of people writing text-based, miniature-scale (max 140 characters) tweets about every single moment in their lives. Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. Truly, a micro-blog.



So if you’re researching social networks, chances are good you’ve stumbled across Twitter in recent months.

At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.

We see companies and savvy Internet marketers coming up with new ways to use Twitter to their advantage. It is really easy to follow someone on Twitter. And you'll be surprised how often they decide to follow you as well. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.

Also if you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening. It is a great last minute marketing tool. It’s really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.


Just as today is a chance to introduce your business through exciting, new trend associations, it’s best to stick to the day's trends to attract as many eyes as possible. To help you achieve exactly this, Twitter holds great potential for improved online communication, collaboration and relationship building for business.

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