73% of customers use search engines to find new Web sites. A web business that is offering products or services would be an ideal candidate for a solid and comprehensive search engine marketing campaign. Source: Forrester.
Only 16% of all Web pages registered to search engines are actually indexed – meaning that billions of Web pages are invisible to search engines. Source: Web Developer’s Journal.
93% of customers do not look past the first two pages of search engine results. Source: Jupiter - Media Matrix.
Search engines account for 85% of new visitors to most sites. Source: Georgia Institute of Technology.
According to Piper Jaffray, the cost to acquire a customer is about $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Source: Reuters.
97% of Fortune 1000 Companies have some type of site architect problem that will give them problems being found by search engines. Source: Intelliteam.
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