Improve Your Online Presence

Having a virtual presence through website has become very required now-a-days but what is the use of having a website if your potential customers can't find it!

Having belief in the fact above, Internet Marketers can no longer ignore the huge impact Facebook and Twitter has had on the internet marketing world. Being social on the worldwide web has never been more important to business owners, Internet marketers or anyone trying to market and sell products and services through the online media. Like any other high end products and services Google offers on the web they will be continuously updated, tested and reinvented search results.

If you are seriously determined to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media marketing

Use Twitter for Internet Marketing

Twitter is an online community of people writing text-based, miniature-scale (max 140 characters) tweets about every single moment in their lives. Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. Truly, a micro-blog.

So if you’re researching social networks, chances are good you’ve stumbled across Twitter in recent months.

At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.

We see companies and savvy Internet marketers coming up with new ways to use Twitter to their advantage. It is really easy to follow someone on Twitter. And you'll be surprised how often they decide to follow you as well. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.

Also if you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening. It is a great last minute marketing tool. It’s really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.


Just as today is a chance to introduce your business through exciting, new trend associations, it’s best to stick to the day's trends to attract as many eyes as possible. To help you achieve exactly this, Twitter holds great potential for improved online communication, collaboration and relationship building for business.

Website Security Models

Do you have a website or ready to creating one. What is the first things came into your mind may be from where u got a developer who develop your site. But you need to think again the first and foremost thing one needs to do is to chalk out a security plan and policy model for your site.A security model for your site helps you to finding out what type of site you can create which is secure in terms of privacy.
Here i am going to tell you many security models. you can apply anyone according to your site.

   1. The Open House: In this case, the front door and all the rooms are unlocked. visitors will be free to move around anywhere from any room to any room. This resembles an unprotected site where users do not require any special authentication to view the information.
   2. The Owner: A case where the front door is locked but all the rooms are unlocked. The owner lives in the house and locks the front door in order to keep the neighbours out but once anyone gets into the house, they will be free to go into all other rooms. This is a useful security model if any company gets to go into all other rooms. This is a useful security model if any company gets a lot of outsiders passing through but only want to have its employees access the site.
   3. The Garden Party: An excellent case in which the front door is unlocked but certain rooms inside the house are locked. Anyone may wish to allow people to help themselves to the bar on the front lawn and get into the washrooms but not necessarily into the bedrooms where the owner has kept all of his personal things.
   4. The Paying Guest: This is a more stringent measure than the above in which the front door is locked and certain rooms are locked. The guest has a key to enter the house and is able to get into his room only but the other rooms are off his limits. This model will verify whether or not a user would be allowed to enter the site. Once this user is authenticated, only then may he or she move freely throughout the other rooms as log as s/he has access to them.
   5. The Fort: A locked massive iron gate with barbed wire, front door locked, all rooms also locked, and there is a watchman guarding the house. Simple, unless teh users have the proper credentials or certificates or entry passes, they will not be allowed to get in.

Competitor Analysis

Compititor analysis is used to analylize what your compititors did to get higher ranking in google or major search engines. Compititor analysis is very important task. In compititor analysis we analyze first 5 or 10 compitors and find out what they did in their title tag,meta tag.

 Steps to find what your compititor did:-

   1. Find all related compititors.                                              
   2. Find how important these websites are.
   3. Find link popularity.
   4. Find number of indexed page.
   5. Select a website that rankes #1 in google.
   6. Right click to their homepage. A small popup found click on view page source.
   7. When you click view page source a new window opens that contains all the programming of your compititors site.
   8. Find title tag and meta tag and found out what your compititor did.

How to become a trusted website to increase your search engine rankings

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google’s first result page, you have to make sure that search engines trust your site.

There are several things that you can do to show search engines that your website is trustworthy:
1. Get links from seed sites or from websites that are linked from seed sites

Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from Apple.com will have a positive effect on the TrustRank of your website.
Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.
If Apple.com links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites

Does your website get links from related websites and does it link to other related websites?
Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don’t link to spam websites

Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.
If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

5. Try to get links from social networks

The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

6. Offer more than just a few websites

A website that consists of only one page won’t be considered an authority website. Search engines want to show good websites with good content in the search results.
If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

If search engines trust your website, it is much easier to get high rankings.

Google News Testing Twitter Integration With “Friends”

Google is testing a new feature that lets you connect your Twitter account to Google News. Some people are seeing a “Friends” box on the right hand side of Google News inviting them to do this.
The friends box asks you to enter your Twitter username and click “Save.” When you click save, Google News will refresh, and you will see a list of updates containing news articles shared by the people you follow. Google even has a help document on this feature.
@jblukin spotted this and posted a picture of the sign-up box:

Google’s help page on the feature clarifies that the Friends box only shows you links to news content that can also be found in Google News. Other links they share, if they aren’t Google News-worthy, so to speak, won’t be shown.

Google top ranking factors

Google have so many ranking factors that its hard to keep up, many of these factors when compared by importance have different values. So its fair to say that if you cant keep up with them all then try and focus on the main factors with the highest of importance. Below we dig deeper into some more ranking factors.

Keyword usage in the title tag

We discussed this to be amongst the top 5 ranking factors in the previous article – again i cant stress enough how important it is to spend some time and optimise your titles. Better still if you can use your keyword as the first word in your title tags then your on your way to a great start.

Using your keyword in your domain name.

This is something you need to consider before registering a domain name. Its clear that domains that are using keywords as the name have a better chance of ranking for the given keyword. This is important but not the end of the world if you dont have your keywords in the domain. Ive worked on many sites and have outranked keyword rich domains for their own keywords. If you pay close attention to other ranking factors then you will be fine.

Using your keywords in your <h1> tag

A great deal of emphases is placed on <h1> tags – using your keyword within this tag will not only help search engines understand you website better but it will also make sure your giving the robots the right message as to what keywords your website should rank for.

Using your keywords as anchor text when linking internally.

linking internally using your anchor text is a great way to show search engine robots what your webpages are about. In the same way that its important in using your keywords for your backlinks its just as important to link back to your pages internally using your keywords.

Using anchor text when building backlinks

Again this was mentioned in the previous article, but just to emphasis that its important to use your keywords as the anchor text when building backlinks. Dont always use the same keywords – vary them and use the LSI structure.

Keyword use in the first 50-100 words in the html of the page 

Its also important to continue with the usage of varied keywords in the first paragraph of your body text.
I will continue this subject and explore deeper into more ranking factors in our next article to come.

SEO techniques for Beginners

Search Engine Optimization (SEO) is the technique of increasing the web site's exposure to different search engines. The goal of the search engine optimizer is to get top rankings on the search engine result page for search queries. Most of the internet users used to click on the first few results of a search, especially if their search needs were met with an exact find (maximum up to 3rd page of search engine result page). SEO techniques also help to bring new visitors to sites through referrals from many other sites and directories.

How it works!
Search engines use what is called a spider to reach out into the Internet to find new and updated websites. As a page is published, the spider stumbles upon the page depending on what words, images, video or other content is on the page. The spiders don’t actually recognize the images or the videos; they recognize the words in the description of the image or video. When someone does a search that includes these words, the search engine pulls that up in its results. These words are called keywords. The more often these keywords are used in a webpage the better chance the search engine will see it and put it up on the results. The more keywords, including combinations of keywords, the higher the page will show up in the search engine ranking.

The spider also used to refer to the Title and the Meta tags on the page, Heading, content and links to the site from other websites. But you have to make sure that you stock each of these areas well with your primary keywords (for which you are optimizing your site) but don’t overdo it because the spiders do seem to have a temper and pages do get banned. A 2% to 7% density of keywords is the preferred standard. Also it depends upon the page. If it sounds good and relevant to your page content, then there is no problem even if the percentage increases to 12.

This is why the webpage code is so important. Many people spend a lot of time making their web pages look visually appealing to people, but they don’t think about the spiders in the search engines. Spend more time on your web site’s code for search engine optimization and you will find yourself getting high rankings. I am not saying to create a page for any spider (or software), the page should be for the human visitors but should be well optimized from search engine's point of view.


SEO techniques for top ranking
Title: This is the name that you can see at the top of the window of your web browser (Blue Bar), also called the Title Bar. Make sure that your title is short and descriptive. It also needs to contain the targeted keywords that are relevant to your site. The search engines also use to show this title in the search engine results. Hence, it should clearly describe your sites content so that the users will be interested in coming to your site.

Keywords: Keywords are an important part of SEO techniques. Unfortunately many webmasters overdo it. Keywords are one of the most important factors in ranking high on search engines. You will find many tips on adding keywords, such as ALT tags, anchors and other areas. While these are meant to be used if you want to help boost your keywords, they should be relevant to the image or the place where you are linking. Many people try to stuff keywords into every possible place. As a general rule, I would say you can optimize one page with 3 keywords or phrases. I would recommend starting with one or two. But never overuse the keywords. Again, it is wise to put other relative key words (secondary & tertiary) that are similar but not quite the same as your main key words. The main benefit of using such keywords for bringing new visitors to your site through long tail key phrases. By having a wide variety and volume of key words in your webpage you may very well be the only result when someone uses one of those combinations of keywords in their search. This technique is very successful but many people do not use it. When trying to get new visitors to your site you will want to use as many strategies as possible. Using alternative keywords is a strategy that you should use for every page just like you use main keywords.

Meta tags: There are two parts to the Meta-tag:
1. Description
2. Keywords

The description should be short, but it should sound logical and descriptive to the reader. Many times this will be the text that is seen under your title during the search. You will want to give the reader a small overview of the page. Write something that will make them understand what the page is all about and force them want to click on your site.

The keywords will be the same keywords that you have thought of while running your SEO research. These are the same key words that are also in the text of your page.

Links: When other sites on the web link to your site, the search engine spider finds these links and counts it as a vote of support. The more quality pages that link to your page, higher ranking in the search engine. A great way to get one way links is directory submission. Also if you have unique and informative content on your page, then other sites will be interested in linking to your site and refer their visitors to your site.

Many websites don’t get visitors because of low search engine rankings. Use the above discussed SEO techniques to maximize your search engine rankings and achieve your objective with good number of visitors through organic results

SEO for Google PR

Is Google PR really dead? Some web hosting and web development companies believe that it is a business opportunity and claim that they can do SEO and help you position websites in top of search engines results. Unfortunately, they only help you to open a paid search marketing account in Yahoo! Search Marketing or Google Adwords and take some of your budget as service fee. No matter you open an account yourself or use those service provider, you require to bid and pay for each click in search engines.

In an online forum post a discussion on Google PR, people from anywhere are speculating about what is going on. In fact, one member was quick to point out that the last big shift Google had, we saw the PR system go down as well. This begs the question... Are we seeing a Google marketing scheme just to shake people up?

What will it mean if Google's PR systems stays down?

In many ways, Google needs to be improved upon their busted PR system. There are so many areas they payed attention to forums and blogs all around the world, they would have more than enough feedback about their PR system to fix this growing PR issue.

Page ranking is a potentially a great system. It can be a great system if it directly ranks websites properly by relevancy, content and not simply by the number of links pointing to an individual website.

These days, you see a website with few medium relevant links pointing to it while its front page holds a PR of 7-8 out of 10. How does SEO company justify that?

Until then, take this old story and find other ways to build your business online. Don't worry about what Google is doing, worry about what you are doing to improve your internet marketing campaign.

PPC beat Long tail keywords

After most years of selling upon a internet, we have come to comprehend which a most creative selling plan is PPC advertising. Adwords Pay Per Click however has it’s drawbacks. If you have been new marketing with really small believe of keywords, you mount a possibility of losing a lot of money. It is utterly a plea perplexing to contest for same keywords with a some-more knowledge marketers who have a income to outbid their competitors. That is a reason we indicate expanding your horizons by regulating prolonged tail keywords for improved formula with PPC.

Long tail keywords have been shady treasures which most home commercial operation entrepreneurs mostly fail to notice. A lengthened tail keyword is a password as against to a singular word. Instead of regulating a keyword related to topic, you can put together to have a prolonged tail keyword such as how to get topic. Long tail keywords have been really in effect since not all people simply dig for a singular word, in actuality most internet searches will be a mixed word search.

Living in renouned make make use of of prolonged tail keyword word in your PPC ad campaign, regulating keyword collection such as Google AdWords Keyword Tool and SEO Book. These supports have been now used for working out a volume of a competitors to a stream buzzword. You will additionally be means to find out how most searches per month for any keyword word is created. In further to assisting you win a Keyword Tool PPC promotion costs for a due series of keyword phrases to urge your campaign.

Using prolonged tail keyword not usually assistance me to beat a price of PPC promotion though it additionally assistance me to get front page chain with my blogs and articles. Long tail keywords has been obliged for branch my PPC campaigns in to an online income creation machine. Before you give up upon regulating Pay Per Click promotion we indicate you cruise regulating prolonged tail keywords in your campaign.

Web Marketing Strategy

A sample document for Web Marketing SEO Strategy/Plan

Developed by
Bojja Balasubrahmanyam

1) Executive Summary:
This strategy and web marketing plan includes a search engine strategy to get the customer placed at top positions in the search engines online. This strategy is particularly tailored according to your time and financial constraints/budget. This comprises of selecting and focusing on the most appropriate key words suiting your business, paid listings campaigns management, improving and maintaining search engine rankings, directory listings, increasing link popularity, writing web copies (Articles & PRs) and various other marketing tactics & strategies to boost traffic and ROI growth.
Results of all these will be measured by industry standard web analytics tools & software. It will help in reporting our success and to focus and strategize in a better way.

2.Industry Analyses:

SWOT Analysis:
Strengths:
Weaknesses:
Opportunities
Threats:

Analysis of the Company, Customers, Competitors and regulatory environment.

3.Target Market:


Showcase the current market demographics:
This will reveal customer’s income, interests, psychological mindsets, trends, activities, needs & preferences based on age groups and geographical areas.


Marketing Strategy and Objectives:

Marketing Objective and Mission Statement:
To be given by the concerned authority.
• General Strategies to reach objectives and fulfill mission.
On Page Optimization (Organic Listings):
• Website preliminary Analysis.
• Keyword Research.
• Identifying Keywords for particular pages.
• Basic Design and Page layout.
• Website verification for validation of source codes (HTML & CSS).
• Site internal Link Analysis. (Linking of pages with other pages)
• Broken Link Check.
• Check for non-crawler friendly portions in website. Flash, Java Script, frames.
• Website Navigation and flow corrections – Search engine friendly.
• Website Architecture Suggestion and corrections – SE friendly.
• Title & Meta Tag Optimization.
• Anchor Text and Image Tag Optimization.
• Check for unique content. Remove plagiarism.
• Content Optimization –

1. Keyword Density, Keyword Proximity & Prominence.
2. Header Tag Optimization.
3. Website XML Sitemap development and Search Engine Syndication.
• Determine a minimum page size according to the content and info provided in the pages.
• Website Usability Analysis, suggestion & Correction.

Off Page Optimization Website Promotion:
• Directory Submissions.
• Site External Link analysis.
• One Way Link Building.
• Two Way Link building – Reciprocal Links.
• Three Way link building.
• Submitting site to niche directory website.

Articles writing & submissions to top Article Directory.

• Creating and Publishing Ezines.
• Press Releases creation and top PR website Submissions.

Specific Marketing strategies and plans suiting needs. (Organic & Inorganic)

• Blog Creation & Maintenance.
1. Blogger, Typepad, Server Based.
2. Custom developed blogging.
3. Opens Source blogging software like Word press.

• Viral Marketing
1. Blog Marketing.
2. Promotion of website products and services in relevant online Forums and Chat groups.
3. Promotion website products and services in Online Groups and communities.

• Social Media Optimization & Marketing. 

1. Book-marking sites.
2. Profile Sharing sites, community portals & websites.
3. Websites of genre My Space etc.
4. Local Business Listings

• Search Engine Marketing.
1. Google Adwords - Pay Per Click
2. Yahoo Search Marketing
3. MSN Ad center


• Product Listings in Shopping & Auctions Sites.
1. Froogle, Bizrate, mySimons.
2. Yahoo Shopping auction, Amazon, shopping.com.

• Affiliate Marketing.
1. Content and niche sites, including product review sites.
2. Network Websites.
3. Coupon and rebate sites that focus on Sales promotions
4. Blogs & RSS.

• Content Syndication.
1. Website Content RSS & Atom Feeds.
2. RSS Directory Submission.
3. Blog RSS syndication.

Email Marketing
.
1. Server based tools.
2. Mailworkz, Lyris ListManager etc.

• Others – Offers, surveys, contests, exchanging ads – banner, text etc.

• Website Analytics & Reporting.
1. Website Traffic Tracking and prediction.
2. Identifying Leads and Weak areas.
3. Analysis and Reporting Tools like Web Trends, Omniture, and Google Analytics.

5. Budgets, Implementation, and Time Span:

• Budgeting and Analysis
• Implementation
• Time Span

6. Appendices:

7. References:

5 New SEO Tactics Replace 5 Old SEO Tactics

5 New SEO Tactics Replace 5 Old SEO Tactics

1.Keyword Stuffing
Old Tactics – Websites and blogs used to stuff a page with as many keywords as the webmaster could. Search engines were not smart as they are now. Keyword stuffing worked just fine before but not anymore.
New Tactics – If you want your keywords to have maximum impact, do the following:
Create content for humans, not search engines
Make sure keywords are present in prominent places of the page, including headers, subheads, title tags and meta description
Place important and relevant keywords in the beginning of the page to be easily spotted by search engines as well as humans
2.Blog Comment Spamming
Old Tactics – Some folks still leave comments on blogs such as “Visit my discount pharmaceuticals site” and not even reading the article.
New Tactics – Read the article and make comments and suggestions about the article such as taking part in the discussion of the subject matter.
3.Search Engine Submission
Old Tactics – This is no longer necessary. However, it is still being done by new and even more experienced webmasters, thinking that robots might skip their sites.
New Tactics – A better approach to get discovered is get links. You can use your favorite social media and drop a link there. Twitter, facebook and others are crawled by search engines so your new site can be discovered quickly. You can use a site like ping.fm that offers the ability to post a message and link to dozens of social media sites almost instantaneously.
4.Meta Tag Optimization
Old Tactics – Search engines used to love meta tags such as keywords attribute. However, search engines no longer use them because many webmasters have abused them.
New Tactics – Google is on record they pay no attention to keywords meta tag. Instead, try using category and tag systems to better label and organize your site content.
5.Link Exchanges
Old Tactics – Granted Interlinking is glue that binds the Web, webmasters must not actively engage in link exchange schemes to intentionally influence ranking, in turn bringing Google’s wrath.
New Tactics – A better approach is to offer testimonials to business vendors you work with. Write something favorable but sincere about a vendor.

30+ Advanced SEO Tactics, Techniques and Resources (55+ Links)

 

•    There is no single definition of advanced SEO. There are a few of attempts to describe what it might mean or consist of and what not but there is no entity or authority that could define such a broad term like advanced SEO.

I can’t define advanced SEO either. What I can do though is to collect 30+ advanced SEO tactics, techniques and resources.

•    These methods are no doubt advanced in the sense that they are new and progressive, sometimes more difficult than basic SEO or require special tools and expertise. Some of the tactics are no short term tactics, they’re probably strategies.
•    Also I’ll attempt to debunk the wide spread notion that just a few tactics out there are somehow advanced SEO by virtue of their sheer complexity, difficulty in implementing or tediousness.
•    Most notably I refer to the controversial practices of so called PageRank sculpting and IP delivery. While both are highly contested to be valuable at all or “advanced SEO” most SEO methods below are not controversial. They have an undeniably positive impact on your SEO efforts. Some will contest whether they are advanced or even SEO but they don’t hurt your site or business like the two above often do or at least might when badly executed.

•    Web Design/Development
•    Landing page optimization for organic search results
•    ROI oriented usability testing (Split A/B Testing etc.)
•    Streamlining information architecture towards a predefined sales funnel
•    Enforcing security considerations to prevent crackers from compromising your system and hijacking your site’s authority
•    Implementing dynamic scalability for large sites by self replicating processes
•    Siloing content on important keyword optimized pages (instead of PageRank sculpting)
•    Web Analytics
•    Identifying the target audience by age, income, education, computer skills, region and understanding it
•    Conversion attribution to find out how many stages were involved in making a person finally appear on site or buy
•    Twitter analytics to follow your true fans and connectors who spread the word and realistic Twitter traffic numbers
•    Monitoring long tail keyword combinations and frequency for early acknowledgment of trends
•    Time based and historic keyword research to identify potentials for recurring traffic spikes
•    Content Creation
•    Creating videos, ebooks, infographics and other rich media for SEO purposes
•    Semantic SEO trying to understand user intent and serving the appropriate content
•    Business blogging beyond solely SEO copywriting keyword rich content for search engines
•    Writing of “magnetic Web content“, with “killer headlines” and irresistible hooks
•    Defining an SEO code of ethics for your company and anticipating upcoming industry standards
•    Allowing and managing and user generated conent with crowdsourcing, tagging/folksonomy
•    Predictive SEO in order to be the first to offer supplies for demands that don’t exist yet
•    Link Acquisition
•    On topic widget bait for long term recurring results (not just link bait)
•    Creating both funny and engaging quizzes. Example: SEO expert quiz
•    Preparing and implementing contests to actively empower audiences as brand evangelists
•    Establishing reputable awards or annual best of collections. Examples: Web 2.0 awards, Semmys
•    “Pulling a Calacanis” that is stirring controversy to gain attention and make adversaries and supporters to link to you
•    Social Media Outreach
•    Proactive online reputation building, instead of just reactive firemen like management
•    Social CRM for all relevant groups (beyond “customers”). Example: Influencers
•    Creating and spreading viral memes through various media independently of your own presence there
•    Creating communities both inside and outside your own websites. Example: Dell Idea storm
•    Disseminating social media press releases and cultivating blogger relations


Expanding into New Markets
•    Embracing Twitter plus other Microblogging for business purposes
•    International multilingual SEO on one site or creating parallel sites
•    Geo-location based local SEO and IP delivery for international businesses
•    Mobile search optimization with appropriate CSS formats for different use cases

Write a Keyword-Rich Article to Increase Site Traffic

Write a Keyword-Rich Article to Increase Site Traffic

Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business--at no cost? Then open up your word processor, and start writing. By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you'll be putting yourself on the radar of people looking for what you provide.
Step 1: Set up your site for maximum "searchability."Your site has to feature the keywords your potential customers use to search for your product if you want them to find you. To determine your keywords, type a word or term you think people in your market might search for into Yahoo! Search Marketing's Keyword Selector Tool to find out how many people searched for that particular term over the past month. It'll also show you a list of related words and phrases and how often they were searched over the last month, too.
Once you’ve generated a list of useful keyword ideas, you can do some more serious research. Wordtracker goes into more depth to show you not only what people are searching for online but also how many other sites are competing for the same audience. You're looking for search terms that are popular but don't have too many sites competing for them. Wordtracker is a paid service, but you can sign up for a day for less than $8 and for a week for less than $27.
Now that you have some great keywords for your market, find as many places as you can to plug them into your site. Use them in your title tags, source code, page copy, headers and subheads, and your opt-in.
Step 2: Create a keyword-rich article.Write a keyword-rich article that relates to what you sell, then give it away to other sites--for free. Believe it or not, this is one of the best ways to drive a steady stream of eager customers to your site.
Why does it work? Well, people basically come online for one of two reasons: to check their e-mail or to look for information. Sure, some of them end up making purchases, but this isn't generally the reason they log on. They want the answer to a question or the solution to a problem--and you can provide that in a short article.
Make sure that each article you write contains rare, valuable or hard-to-find information. Not only will this increase the chances that other site owners or managers will post your article, it'll also increase the number of visitors who click through to your site after reading it.
For example, if you have a site that sells used golf equipment, you could write an article about three things to look for in a good, pre-owned putter. Or if you sell an e-book about setting up your own home computer network, why not write an article about common problems people have in setting up a wireless router?
Look for article ideas in the questions people ask you all the time or in the things you often see people doing wrong. Share hot new tips on how to use the products you sell, or talk about trends you've spotted in your industry. Your quick piece should:

• Be no longer than 400 words (not even a whole page in Microsoft Word)
• Contain a relevant keyword in the first 90 characters
• Contain the keyword in the first and last paragraphs
• Have a short, credibility-building bio with a link to your site at the end. For instance, "Joe Smith is a recognized authority on the subject of widgets. His site, www.JoesWidgets.com, provides a wealth of informative articles and resources on everything you'll ever need to know about widgets."

Step 3: Get your content headed everywhere on the web.Once you've taken the time to write one or two articles, head to one of these top online content distribution sites. Upload your keyword-rich content to:

• www.contentdesk.com
• www.ezinearticles.com
• www.freesticky.com
• www.goarticles.com
• www.ideamarketers.com
• www.findsticky.com

These sites carry hundreds (some carry thousands) of articles on a range of topics. If someone's looking for content for their site, they can download or copy an article from the distribution site without paying a dime to use it. They can't change the text of the article, and they must publish it with the author's name and information intact.
Now people plugging your keywords into search engines will be directed to your content at these highly ranked sites, and site owners looking for fresh, search engine-attracting content will download your article--along with your bio and link--and put it up on their pages. And once visitors see that you know what you're talking about, they'll click on the link in your bio and head straight to your site.
Some content distribution sites also offer "send to a friend" links next to articles posted on their sites, so make sure you're uploading your articles to sites with this kind of capability. Every time someone enjoys your article enough to pass it on, your audience grows. And since people don't forward bad content to their friends, they're basically recommending you as a credible source just by passing it on.
The best thing about this strategy is these visitors are quality, targeted traffic--they actually want what you're selling because you're meeting a need or giving them help with the problem they came online to solve.

Work the social networking way to get the most out of your online presence.

Work the social networking way to get the most out of your online presence.

If you've jumped on the social networking bandwagon and are wondering "Is this all there is?" don't give up just yet. It's not so much about what you can get out of social networks today but what you can gain tomorrow-- when they become personalized. If you've ignored the social networking trend up until now, consider this handy list your set of training wheels.

1. Read 10 blogs. Sign up for a Bloglines account and search for and subscribe to 10 blogs about social networking; you can return to your page on Bloglines to read all the new content. Of course, you can add blogs about your industry and interests here, too.

2. Comment on 10 blogs. Posting relevant comments on blogs you read is a simple form of social networking. It's also a good way to get extra visitors to your site or blog.

3. Join Facebook. You'd be surprised at how many of your existing contacts have Facebook accounts. With its rich set of tools and large community of active users, Facebook is a great place to observe how people interact in social networks. Once you get your feet wet, you can use Facebook to connect with business contacts you don't bump into often.

4. Create a MySpace page. This service is embraced primarily by musicians and the younger set, but it's a great tool for learning how to build a presence outside of your website. It also happens to have a large underbelly contingent, so be warned.

5. Join LinkedIn. This service has been called "the Facebook for business." It's about meeting and connecting with like-minded businesspeople, and it's great for making connections with people who may otherwise be out of reach.

6. Visit Ning. This is the largest custom social networking service that allows you to create your own community using a variety of tools branded to match your current site.

7. Create a Workbench profile. This tip is a little self-serving, as this is my new social business networking site, but it's a good example of the next wave of personalized business communities for entrepreneurs.

8. Create a Twitter account. Twitter is pretty silly on the surface: It gives you up to 160 characters to tell your network what you're doing right now. It feels like a giant waste of time, but a large and active community has formed around this kind of microblogging, and you should understand how people are using it.

9. Create a StumbledUpon profile. This social network is built around discovering and recommending sites you like. Active stumblers can send a lot of traffic your way. 10. Create a Digg account. Keep updated with what's happening in the world of business and join other users by submitting content and voting on what you consider most important.

Also consider Flikr, Mixx and Squidoo as places to find and develop niche communities when you're ready to really get out there. Think of Facebook, LinkedIn and MySpace as your labs--get in there and experiment for the future. Then start planning your own personalized social business network.

watch out for more...

List of 350+ socil networking sites

List of 350+ socil networking sites

Mashable releases a comprehensive list of social networking sites.

One of the main topics here at Mashable has always been social networking. In the past several years, some networks have thrived, some vanished, while hundreds of new ones appeared. It has become a huge area to follow, and this article illustrates this well: a collection of over 350 social networking sites, all of which were covered in one way or another here at Mashable. We hope to have created an extensive and useful resource for anyone interested in social networking. Enjoy.
Feel free to add more apps in the comments. And don’t forget to subscribe to Mashable for the latest web news and resources.
Books

Americabookshelf.com - One of the largest book exchange clubs across the US.
BooksConnect - A book sharing community site connecting readers, authors, publishers, librarians and booksellers.
BookCrossing.com - A community of users from over 130 countries who exchange books with each other at public places like cafes, parks etc.
Bookhopper.co.uk - Free community for UK residents to share used books with each other.
Bookins.com - Book sharing website that enables members to exchange used books with each other in real time.
BookMooch.com - An interesting concept where users can exchange books with others through points. Users gain points when they give books to others.
Booksalescout.com - Online community of users allowing them to sell books in the US.
Bookswim.com - Book borrowing service with free shipping for registered website.
ConnectViaBooks - A social networking site connecting book lovers and enabling them to discover other similar interests.
GoodReads - GoodReads is a book reader’s community enabling members to review, share books they have been reading.
PaperBackSwap.com - Users can share books amongst each other and only pay for the delivery charges.
Pazap.com - A book trade engine for students to buy and sell old books.
Read It Swap It - A free service that allows users to exchange books with others.
Revish - Revish is another community for book lovers, letting them review their favorite books, group up, or simply tell the world what they’re currently reading.

Shelfari - Shelfari is a popular social networking service for book lovers.
Socialbib - Book swapping network between students.
Business Networking & Professionals

AdvisorGarage - It is an online directory of advisers who are willing to assist budding entrepreneurs.
ArtBreak - ArtBreak is an artist community for sharing and selling artwork.
Blogtronix - Blogtronix promotes corporate social networking, enterprise 2.0 and wikis.
Commutal - Commutal is an online sharing platform for businesses to create media rooms, participate in domestic groups and share event happenings with each other.
CompanyLoop - An online co-working community for global businesses.
ConnectBeam - Connectbeam offers social networking specially designed for corporate users.
Decorati - An interior designer community enabling users to post items for sale and for exchange.
DoMyStuff - A good site for working professionals looking to find online assistants.
Doostang - An invite only career community for professionals.
Fast Pitch - It is a quickly growing business networking community in corporate world. Its online provides users with a one-stop shop network to market their business.
iKarma Inc. - iKarma is a specialist in providing customer feedback for organizations and professionals.
ImageKind - ImageKind is a community and marketplace for professional artists.
Jambo - Jambo lets you connect with your neighborhood friends.
Jigsaw - An online business card networking directory for users to establish contacts with each other. Each business card is listed with an email id and a contact number.
Konnects - Konnects enables members to create their own professional networking communities.
Lawyrs - A professional social networking community for lawyers.
Linkedin - LinkedIn is a professional social networking website for business users, one of the most popular such sites out there. Some aspects of it are free, but many are paid.
mediabistro.com - mediabistro.com is for professionals in content or creative industry.
Pairup.com - Pairup connects business travelers Debunking-Travel-Myths assisting them to travel together.
Ryze.com - A site for establishing new connections and growing networks. Connections for jobs, building career and making sales.
Spoke.com - Spoke offers access to business network of over 40 million people worldwide.
Visible Path - Visible Path helps organizations to integrate social networking into their existing tools.
WebCrossing Neighbors - It provides a private label social network with personal spaces and user groups.
XING - XING is a networking directory of business contacts powering relationships between business professionals allowing users to connect with each other.
Family

Amiglia - A family networking service enabling users to connect to family members by publishing and sharing family trees Family tree , photos etc.
CafeMom - CafeMom is a social networking site for mothers to connect and share thoughts with each other.
Cingo - Cingo users connect with each other to organize their family life.
CommonGate - A social networking platform Most-Networked-Executives that enables users to create their own social network for their friends, family or organization.
Family 2.0 - Family 2.0 helps you create your own family social network, you can add family members, send personalized emails and create event alerts.
Famiva - A premier social network to connect with family members and relatives in a secure environment.
Famster - A private secure social network for family members.
Geni.com - An exciting social networking site enabling members to create their family tree. Although it’s a relatively new site, it has grown tremendously fast, and has hundreds of thousands of users.
Genoom - Genoom creates a meeting place for its site users. They can create a family network by inviting their relatives and discover their past memories.

Kincafe - An ideal social network for families to connect with their beloved ones.
Kinzin - Kinzin is an online meeting place for families to share family events, photos, stories and recipes.
MayasMoM - A family networking site for parents.
Minti - A collaborative parenting site.
MomJunction - MomJunction allows mothers to find reliable answers to questions, create private spaces with friends and build communities.
MothersClick - MothersClick connects mothers in a neighborhood with each and provides parenting advice to them.
myfamily.com - An excellent way to connect with your family members.
OneGreatFamily.com - An online shared database with combined knowledge and data at a single place.
OurStory.com - OurStory enables users to share stories of their families with others.
Parentography - A social network offering advice and advice for families.
The Family Post - A sharing network for communication with family members.
Friends

43 Things - A tagging based social networking site. Users create accounts and list a number of goals or hopes and these are parsed based on similarity to goals of other users.
Amitize.com - Amitize is a worldwide friendship network.
aSmallWorld - aSmallWorld is a private online community designed for individuals who would like to connect, re-connect to share similar thoughts with each other.
Badoo.Com - Badoo is a dynamic multi-lingual social networking site with innovative photo and video features that allows its users worldwide to gain an instant mass audience and interact both locally and globally.
Bebo - Bebo is a hugely popular site (especially in the UK), and similar in philosophy to MySpace. It allows users to communicate with their friends in multiple ways including blogging, sending messages and posting pictures.
Eons - An online gathering place for the elderly; most of the users are over the age of 50 years.
Facebook.com - Facebook is a social networking phenomenon connection people with their friends, family and other users with similar interests.
Faceparty - A UK based community social networking website. It started for youngsters but has now risen to popularity among all age groups.
Flingr - Flingr allows users to connect with all categories of friends – colleagues, college mates and school buddies.
Friendster - It is a popular global social network for finding new friends and developing friendships as well as searching old friends.
hi5 - Hi5 is a prominent social networking service in India with over 40 million users. However, Hi5 has recently experienced an upsurge beyond India and has shown increasing popularity in EU too.
Lovento - Lovento allows you to discover news friends and also find information about latest events.

Multiply.com - Multiply is a social networking website providing easy way to share digital media Writers-Strike-Hurts-LA-Economy which includes photos, videos and music.
Mycool - Mycool enables members to find and share their interests with special groups.
MySpace.com - MySpace is an interactive social networking website consisting of personal profiles, blogs, groups, photos, music and videos. It’s currently the biggest social networking site out there, and while it might not be the most advanced one, the users seem to love its simplicity.
NetFriendships.com - A comprehensive social networking site enabling users to make new online friends and discover old ones.
Netlog - A social community of more than 20 million young Europeans.
Orkut - Orkut is a social networking service owned by Google. It enables users to meet new friends and create communities.
Passado - Passado is Europe’s no.1 re-union website connecting members with friends from school to workplace.
Piczo - Piczo offers safe social networking environment to youngster around the world. Piczo users can design their personal website with photos, videos etc. and share it with their friends.
Plazes - A social networking website for connecting with local users.
Pownce.com - Pownce is a mix of social networking and microblogging. It enables users to send messages, files, events and links with each other.
ProfileHeaven.com - A UK based social networking site for teenagers.
reunion.com - A leading online service for discovering old friends, classmates and family members.
Vox.com - Vox is a social blogging service where users share their ideas, photos, videos with family and friends.
Xanga - Xanga is one of the biggest social networking platforms with features of sharing photos, photos and videos.
XuQa - An online college social networking site with poker gaming features.
Hobbies & Interests

ActionProfiles.com - It is social networking community for sports and action. The features of the website are profiles of users with photographs and videos, reviews of products and job discussion boards.
Arts community - Arts community provides a dynamic community experience by providing extensive listing of exhibitions, events and openings.
BeGreen - BeGreen is a community that aims to generate environmental awareness for users.
beRecruited - beRecruited is a dedicated online community for sportpersons and coaches.
BottleTalk - BottleTalk is a wine lover’s community making it easy for members to share their drinking experiences.
CarGurus - An automobile community website enabling users to post car reviews, photos and share opinions.
Change - Change is a nonprofit social networking website that connects like minded users and allows them to exchange information.
ChangingThePresent - A nonprofit fund raising community with membership of over 400 nonprofits.
ChickAdvisor - ChickAdvisor is a sharing community for women users.
CircleUp - CircleUp is one of the best community website connecting users to groups, clubs for knowledge sharing, information exchange.
Coastr - Coastr connects beer lovers with each other.

ColShare - ColShare is a community for people who have hobby of collecting items like coins, stamps etc.
coRank - A rating community for users to share interesting information on internet.
DailyStrength - A huge community of over 500 groups dealing with health issues and various medical challenges.
Dundoo - Dundoo enables users to create image collages out of social networking profile. A big amount of ads on the site somewhat diminishes the overall impression.
Flixster - Flixster is a community for movie lovers.
FuelEmpire - FuelEmpire brings automobile enthusiasts together at one place.
GirlSense - A community for girls to promote their fashion designs & creations.
Greenvoice - An online networking platform for people who are conscious about the environment, who want to inform each other on environmental issues and create a difference.
iYomu - iYomu is an adult social networking website and it allows users to search for site members who have similar interests or for business needs.
Motortopia - Motortopia is community for automobile lovers. It consists of passionate lovers of bikes, planes, cars and boats etc.
MyCatSpace - MyCatSpace is a community for lovers of cats passionate to share experiences of their cats with others.
MyDogSpace - MyDogSpace users can share their dog pictures, write blog posts about dogs and communicate with other dog lovers, all in a very lovely community.
Uniteddogs - A social networking website for dog owners. The dog owners can creae profiles of their dogs, create blogs and share their thoughts.
vSocial - vSocial is a video based social networking platform allowing content owners, site operators to deliver the message online with video.
Language
15+ Language Communities
Media (Photo, Video & Audio)
25+ Video Sharing Services
30+ Photo Sharing Services
20+ Music Sharing Services
Buzdeo - Buzdeo provides secure video sharing service with friends and family.
Fotki - A photo sharing service enabling users to connect with friends.
Fotolog - A big online photo sharing community.
Music

Asoboo - Asoboo is a sharing network for cultural artists from around the world.
BandChemistry - A network for musicians uniting music bands all over.
BandWagon - BandWagon is a music community website for music fans to manage their web pages, profiles, videos and music.
CrackSpace - A common place for fans of hip-hop music.
Moob - A dedicated community of hip-hop fans.
MOG - An online community powering site members to discover music and music lovers.
Mobile

CrackBerry - A community dedicated to BlackBerry research-in-motion-4q-profit-soars Apr-3-2008 users.
Dodgeball - A New York based service facilitating social interactions through mobile phones.
Friendstribe.com - A mobile phone based social networking site.
GotZapp - A mobile social network for sharing images, audio and graphics with your friends’ mobile phones.
Groovr - An ultimate mobile social networking site for staying connected with friends. It is compatible with iPhone.
Jaiku - Jaiku is essentially a microblogging service with an SMS gateway, very similar to Twitter. They’ve recently been acquired by Google.
Loopt - Loopt is a cool mobile based friend locator website. It uses GPS to show its users the location of friends by updating maps on mobile handset.
Mixxer - Mixxer enables users to content on their mobile with site members.
Mobango - A mobile community service powering users to search for user generated music content, videos and other data.
Mozes - Mozes enables members to connect & socialize with each other through mobile phones.
Partysync - Partysync helps users to interact with people using mobiles.
Peepsnation - Peepsnation allows users with similar interests to connect with each other on location basis.
Rabble - A location based social networking service for mobile phone users.
Socialight - Socialight is a mobile based social networking site where users share their travel experiences with other mobile users.
Wattpad - A mobile phone social networking platform allowing users to discover, read and share their stories with each others.
Shopping

18 Sites for Social Shopping and Deals
3LUXE - A community generated product research site.
AgentB - A common place to find out the best shopping deals on internet.
bringsome.com - A global goods delivery platform enabling community members to assist each other with access to best items from across the world.
boxedup.com - Boxedup.com users add their favorite products to their list and share it with others.
CoWorkersAds - An online marketplace listing allowing site members to discover and sell items among coworkers community.
iliketotallyloveit.com - A user generated marketplace where users submit cool products.
MyItThings.com - A user generated magazine for shopping.
MyStore.com - A social market place for buyers and sellers.

Productwiki.com - ProductWiki is a common place for users to share information about consumer products.
RedFlagDeals.com - RedFlagDeals.com is Canada’s most popular shopping community which offers huge discounts to site users.
Sale Grab - SaleGrab is a social shopping site for best sales and discount deals.
Shoppero - Shoppero offers profit sharing to site users for writing product reviews.
Smashing Darling - A collaborative market place connecting buyers and sellers at one place.
Social BookMarking
50+ Social Bookmarking Sites
Students

AlumWire - AlumWire has been created to assist college students, alumni with professional opportunities.
B4Class - A social network for high school and college students.
Campusbug - A college student social networking website.
CampusRank - CampusRank members select and rate their old school friends and group them into various categories.
College.com - An online community for college students.
CollegeMedium.com - A student classifieds website for buying and selling items, jobs search etc.
College Tonight - A great place to meet fellow college students and alumni.
DormItem.com - A local classifieds listings for schools in various cities.

Graduates.com - A social networking site assisting graduate school students to stay in touch post completion of course.
Half.com - A leading student market place for buying and selling textbooks at discounted prices.
iHipo - An international community for college students and business professionals looking for networking opportunities.
LocalSchools - A networking site connecting students with local US colleges and universities.
Pazap.com - A student trading site for buying and selling on-campus books with other students.
Quizilla - Quizilla is a social network for young teens.
RateMyProfessor.com - RateMyProfessor connects students aspiring to study similar courses by assisting each other.

Student.com - Student.com is a big online community for college students, high school students and teens with around 1,000,000 members.
Studentbid.com - Studentbid.com is a student market place for sales and purchase of items without any fees.
StudentSN.com - A social network allowing users to create home pages with contact information, personal information and photo albums.
Uloop.com - Uloop allows students to trade textbooks, promote community events and do host of other activities.
Travel & Locals

Amicoz.com - Amicoz is slightly different from conventional social networking sites; it doesn’t have some of the common features found on socnets. It is dedicated to assist users in sharing their travel experiences, nothing more, nothing less.
Citizenbay - Citizenbay is a user community for discovering local information.
CityTherapy - CityTherapy is an easy way to find and share places of interest (restaurant, bars) in Europe.
CouchSurfing - A global travel network connecting travelers with local communities.
fatdoor.com - A fun and an interactive way to connect with the folks from your neighborhood online.
Going.com - A fun way to interact with people locally.
iloho - An online travel community with similarity to social bookmarking services like digg.
MatchActivity - A site connecting people on the basis of their activities. Users can find things to do and join people in their area.
Matador - A travel based social network with an integrated blogging service.
myTripbook.com - myTripbook.com is a place for people who want to share their travel experiences through photos, videos and blogging with others.
OurFaves - OurFaves is a community of urban savvy folks who enjoy the Toronto city and find out cool places to hang out at.
Outside.in - A nice way to explore local communities to keep track with neighborhood news.
Rummble - Rummble enables users to discover as well as share places of interest in your neighborhood.

TravBuddy - TravBuddy is a cool site for sharing travel experiences, finding new travel friends or reading travel reviews of fellow friends.
Travellerspoint - An international meeting point for worldwide travelers.
TravelTogether - A travel based social networking service enabling users to share travel plans, travel deals and experiences.
tribe.net - Tribe.net is one of the easiest ways to connect with people for finding a restaurant, a killer apartment, a gentle dentist or a hiking friend.
TripUp - A travel community site for finding travel information and planning for trips.
Triporama- Triporama provides an easy way to plan and collaborate on group trips.
VibeAgent - VibeAgent is a site about hotel reviews, travel meta-search and social networking.

WAYN - A social networking website uniting world wide travelers.
WeExplore - WeExplore provides an online platform for volunteers and travelers from all over the globe.
Wikitravel - Wikitravel is dedicated project for creating a trusted, up-to-date travel guide. It has over 16,641 travel destination guides maintained and written by Wikitravellers from around the world.
Zoodango - Zoodango is a website enabling users to connect with urban professionals either online or face-to-face at local venues.