5 New SEO Tactics Replace 5 Old SEO Tactics
1.Keyword Stuffing
Old Tactics – Websites and blogs used to stuff a page with as many keywords as the webmaster could. Search engines were not smart as they are now. Keyword stuffing worked just fine before but not anymore.
New Tactics – If you want your keywords to have maximum impact, do the following:
Create content for humans, not search engines
Make sure keywords are present in prominent places of the page, including headers, subheads, title tags and meta description
Place important and relevant keywords in the beginning of the page to be easily spotted by search engines as well as humans
2.Blog Comment Spamming
Old Tactics – Some folks still leave comments on blogs such as “Visit my discount pharmaceuticals site” and not even reading the article.
New Tactics – Read the article and make comments and suggestions about the article such as taking part in the discussion of the subject matter.
3.Search Engine Submission
Old Tactics – This is no longer necessary. However, it is still being done by new and even more experienced webmasters, thinking that robots might skip their sites.
New Tactics – A better approach to get discovered is get links. You can use your favorite social media and drop a link there. Twitter, facebook and others are crawled by search engines so your new site can be discovered quickly. You can use a site like ping.fm that offers the ability to post a message and link to dozens of social media sites almost instantaneously.
4.Meta Tag Optimization
Old Tactics – Search engines used to love meta tags such as keywords attribute. However, search engines no longer use them because many webmasters have abused them.
New Tactics – Google is on record they pay no attention to keywords meta tag. Instead, try using category and tag systems to better label and organize your site content.
5.Link Exchanges
Old Tactics – Granted Interlinking is glue that binds the Web, webmasters must not actively engage in link exchange schemes to intentionally influence ranking, in turn bringing Google’s wrath.
New Tactics – A better approach is to offer testimonials to business vendors you work with. Write something favorable but sincere about a vendor.
Thursday, September 30, 2010
5 New SEO Tactics Replace 5 Old SEO Tactics
30+ Advanced SEO Tactics, Techniques and Resources (55+ Links)
• There is no single definition of advanced SEO. There are a few of attempts to describe what it might mean or consist of and what not but there is no entity or authority that could define such a broad term like advanced SEO.
I can’t define advanced SEO either. What I can do though is to collect 30+ advanced SEO tactics, techniques and resources.• These methods are no doubt advanced in the sense that they are new and progressive, sometimes more difficult than basic SEO or require special tools and expertise. Some of the tactics are no short term tactics, they’re probably strategies.
• Also I’ll attempt to debunk the wide spread notion that just a few tactics out there are somehow advanced SEO by virtue of their sheer complexity, difficulty in implementing or tediousness.
• Most notably I refer to the controversial practices of so called PageRank sculpting and IP delivery. While both are highly contested to be valuable at all or “advanced SEO” most SEO methods below are not controversial. They have an undeniably positive impact on your SEO efforts. Some will contest whether they are advanced or even SEO but they don’t hurt your site or business like the two above often do or at least might when badly executed.
• Web Design/Development
• Landing page optimization for organic search results
• ROI oriented usability testing (Split A/B Testing etc.)
• Streamlining information architecture towards a predefined sales funnel
• Enforcing security considerations to prevent crackers from compromising your system and hijacking your site’s authority
• Implementing dynamic scalability for large sites by self replicating processes
• Siloing content on important keyword optimized pages (instead of PageRank sculpting)
• Web Analytics
• Identifying the target audience by age, income, education, computer skills, region and understanding it
• Conversion attribution to find out how many stages were involved in making a person finally appear on site or buy
• Twitter analytics to follow your true fans and connectors who spread the word and realistic Twitter traffic numbers
• Monitoring long tail keyword combinations and frequency for early acknowledgment of trends
• Time based and historic keyword research to identify potentials for recurring traffic spikes
• Content Creation
• Creating videos, ebooks, infographics and other rich media for SEO purposes
• Semantic SEO trying to understand user intent and serving the appropriate content
• Business blogging beyond solely SEO copywriting keyword rich content for search engines
• Writing of “magnetic Web content“, with “killer headlines” and irresistible hooks
• Defining an SEO code of ethics for your company and anticipating upcoming industry standards
• Allowing and managing and user generated conent with crowdsourcing, tagging/folksonomy
• Predictive SEO in order to be the first to offer supplies for demands that don’t exist yet
• Link Acquisition
• On topic widget bait for long term recurring results (not just link bait)
• Creating both funny and engaging quizzes. Example: SEO expert quiz
• Preparing and implementing contests to actively empower audiences as brand evangelists
• Establishing reputable awards or annual best of collections. Examples: Web 2.0 awards, Semmys
• “Pulling a Calacanis” that is stirring controversy to gain attention and make adversaries and supporters to link to you
• Social Media Outreach
• Proactive online reputation building, instead of just reactive firemen like management
• Social CRM for all relevant groups (beyond “customers”). Example: Influencers
• Creating and spreading viral memes through various media independently of your own presence there
• Creating communities both inside and outside your own websites. Example: Dell Idea storm
• Disseminating social media press releases and cultivating blogger relations
Expanding into New Markets
• Embracing Twitter plus other Microblogging for business purposes
• International multilingual SEO on one site or creating parallel sites
• Geo-location based local SEO and IP delivery for international businesses
• Mobile search optimization with appropriate CSS formats for different use cases
Wednesday, September 29, 2010
Write a Keyword-Rich Article to Increase Site Traffic
Write a Keyword-Rich Article to Increase Site Traffic
Step 1: Set up your site for maximum "searchability."Your site has to feature the keywords your potential customers use to search for your product if you want them to find you. To determine your keywords, type a word or term you think people in your market might search for into Yahoo! Search Marketing's Keyword Selector Tool to find out how many people searched for that particular term over the past month. It'll also show you a list of related words and phrases and how often they were searched over the last month, too.
Once you’ve generated a list of useful keyword ideas, you can do some more serious research. Wordtracker goes into more depth to show you not only what people are searching for online but also how many other sites are competing for the same audience. You're looking for search terms that are popular but don't have too many sites competing for them. Wordtracker is a paid service, but you can sign up for a day for less than $8 and for a week for less than $27.
Now that you have some great keywords for your market, find as many places as you can to plug them into your site. Use them in your title tags, source code, page copy, headers and subheads, and your opt-in.
Step 2: Create a keyword-rich article.Write a keyword-rich article that relates to what you sell, then give it away to other sites--for free. Believe it or not, this is one of the best ways to drive a steady stream of eager customers to your site.
Why does it work? Well, people basically come online for one of two reasons: to check their e-mail or to look for information. Sure, some of them end up making purchases, but this isn't generally the reason they log on. They want the answer to a question or the solution to a problem--and you can provide that in a short article.
Make sure that each article you write contains rare, valuable or hard-to-find information. Not only will this increase the chances that other site owners or managers will post your article, it'll also increase the number of visitors who click through to your site after reading it.
For example, if you have a site that sells used golf equipment, you could write an article about three things to look for in a good, pre-owned putter. Or if you sell an e-book about setting up your own home computer network, why not write an article about common problems people have in setting up a wireless router?
Look for article ideas in the questions people ask you all the time or in the things you often see people doing wrong. Share hot new tips on how to use the products you sell, or talk about trends you've spotted in your industry. Your quick piece should:
- Be no longer than 400 words (not even a whole page in Microsoft Word)
- Contain a relevant keyword in the first 90 characters
- Contain the keyword in the first and last paragraphs
- Have a short, credibility-building bio with a link to your site at the end. For instance, "Joe Smith is a recognized authority on the subject of widgets. His site, www.JoesWidgets.com, provides a wealth of informative articles and resources on everything you'll ever need to know about widgets."
- www.contentdesk.com
- www.ezinearticles.com
- www.freesticky.com
- www.goarticles.com
- www.ideamarketers.com
- www.findsticky.com
Now people plugging your keywords into search engines will be directed to your content at these highly ranked sites, and site owners looking for fresh, search engine-attracting content will download your article--along with your bio and link--and put it up on their pages. And once visitors see that you know what you're talking about, they'll click on the link in your bio and head straight to your site.
Some content distribution sites also offer "send to a friend" links next to articles posted on their sites, so make sure you're uploading your articles to sites with this kind of capability. Every time someone enjoys your article enough to pass it on, your audience grows. And since people don't forward bad content to their friends, they're basically recommending you as a credible source just by passing it on.
The best thing about this strategy is these visitors are quality, targeted traffic--they actually want what you're selling because you're meeting a need or giving them help with the problem they came online to solve.
Work the social networking way to get the most out of your online presence.
Work the social networking way to get the most out of your online presence.
1. Read 10 blogs. Sign up for a Bloglines account and search for and subscribe to 10 blogs about social networking; you can return to your page on Bloglines to read all the new content. Of course, you can add blogs about your industry and interests here, too.
2. Comment on 10 blogs. Posting relevant comments on blogs you read is a simple form of social networking. It's also a good way to get extra visitors to your site or blog.
3. Join Facebook. You'd be surprised at how many of your existing contacts have Facebook accounts. With its rich set of tools and large community of active users, Facebook is a great place to observe how people interact in social networks. Once you get your feet wet, you can use Facebook to connect with business contacts you don't bump into often.
4. Create a MySpace page. This service is embraced primarily by musicians and the younger set, but it's a great tool for learning how to build a presence outside of your website. It also happens to have a large underbelly contingent, so be warned.
5. Join LinkedIn. This service has been called "the Facebook for business." It's about meeting and connecting with like-minded businesspeople, and it's great for making connections with people who may otherwise be out of reach.
6. Visit Ning. This is the largest custom social networking service that allows you to create your own community using a variety of tools branded to match your current site.
7. Create a Workbench profile. This tip is a little self-serving, as this is my new social business networking site, but it's a good example of the next wave of personalized business communities for entrepreneurs.
8. Create a Twitter account. Twitter is pretty silly on the surface: It gives you up to 160 characters to tell your network what you're doing right now. It feels like a giant waste of time, but a large and active community has formed around this kind of microblogging, and you should understand how people are using it.
9. Create a StumbledUpon profile. This social network is built around discovering and recommending sites you like. Active stumblers can send a lot of traffic your way. 10. Create a Digg account. Keep updated with what's happening in the world of business and join other users by submitting content and voting on what you consider most important.
Also consider Flikr, Mixx and Squidoo as places to find and develop niche communities when you're ready to really get out there. Think of Facebook, LinkedIn and MySpace as your labs--get in there and experiment for the future. Then start planning your own personalized social business network.
watch out for more...
List of 350+ socil networking sites
List of 350+ socil networking sites
Feel free to add more apps in the comments. And don’t forget to subscribe to Mashable for the latest web news and resources.
Books
BooksConnect
BookCrossing.com
Bookhopper.co.uk
Bookins.com
BookMooch.com
Booksalescout.com
Bookswim.com
ConnectViaBooks
GoodReads
PaperBackSwap.com
Pazap.com
Read It Swap It
Revish
Socialbib
Business Networking & Professionals
ArtBreak
Blogtronix
Commutal
CompanyLoop
ConnectBeam
Decorati
DoMyStuff
Doostang
Fast Pitch
iKarma Inc.
ImageKind
Jambo
Jigsaw
Konnects
Lawyrs - A professional social networking community for lawyers.
mediabistro.com
Pairup.com
Ryze.com
Spoke.com
Visible Path - Visible Path helps organizations to integrate social networking into their existing tools.
WebCrossing Neighbors
Family
CafeMom
Cingo
CommonGate
Family 2.0
Famiva
Famster
Geni.com
Genoom
Kinzin
MayasMoM
Minti
MomJunction
MothersClick
myfamily.com
OneGreatFamily.com
OurStory.com
Parentography
The Family Post
Friends
Amitize.com
aSmallWorld
Badoo.Com
Bebo
Eons
Facebook.com
Faceparty
Flingr
Friendster
hi5
Lovento
Mycool
MySpace.com
NetFriendships.com
Netlog
Orkut
Passado
Piczo
Plazes
Pownce.com
ProfileHeaven.com
reunion.com
Vox.com
Xanga
XuQa
Hobbies & Interests
Arts community
BeGreen
beRecruited
BottleTalk
CarGurus
Change
ChangingThePresent
ChickAdvisor
CircleUp
Coastr
coRank
DailyStrength
Dundoo
Flixster
FuelEmpire
GirlSense
Greenvoice
iYomu
Motortopia
MyCatSpace
MyDogSpace
Uniteddogs
vSocial
Language
15+ Language Communities
Media (Photo, Video & Audio)
25+ Video Sharing Services
30+ Photo Sharing Services
20+ Music Sharing Services
Buzdeo
Fotki
Fotolog
Music
BandChemistry
BandWagon
CrackSpace
Moob
MOG
Mobile
Dodgeball
Friendstribe.com
GotZapp
Groovr
Jaiku
Loopt
Mixxer
Mobango
Mozes
Partysync
Peepsnation
Rabble
Socialight
Wattpad
Shopping
3LUXE
AgentB
bringsome.com
boxedup.com
CoWorkersAds
iliketotallyloveit.com
MyItThings.com
MyStore.com
RedFlagDeals.com
Sale Grab
Shoppero
Smashing Darling
Social BookMarking
50+ Social Bookmarking Sites
Students
B4Class
Campusbug
CampusRank
College.com
CollegeMedium.com
College Tonight
DormItem.com
Half.com
iHipo
LocalSchools
Pazap.com
Quizilla
RateMyProfessor.com
Studentbid.com
StudentSN.com
Uloop.com
Travel & Locals
Citizenbay
CityTherapy
CouchSurfing
fatdoor.com
Going.com
iloho
MatchActivity
Matador
myTripbook.com
OurFaves
Outside.in
Rummble
Travellerspoint
TravelTogether
tribe.net
TripUp
Triporama
VibeAgent
WeExplore
Wikitravel
Zoodango
Subscribe to:
Posts (Atom)